PLAUSIBLE ANALYTICS
A simple, privacy-focused web analytics tool that provides essential website insights without cookies, invasive tracking, or complex dashboards, making it ideal for businesses that value transparency and data protection.
Plausible Analytics is a lightweight, privacy-focused web analytics tool designed to help website owners understand their traffic without compromising user privacy. Unlike traditional analytics platforms that rely heavily on cookies and complex tracking scripts, Plausible provides simple, transparent insights while remaining compliant with major data protection regulations such as GDPR, CCPA, and PECR.
Plausible focuses on delivering the most important website metrics in a clean and easy-to-understand dashboard. Users can track pageviews, unique visitors, traffic sources, top pages, countries, devices, and conversion goals at a glance. The interface is intentionally minimal, making it easy for founders, marketers, and small teams to quickly understand performance without navigating complicated reports.
One of Plausible’s key advantages is its cookie-less tracking approach. Because it does not use cookies or collect personally identifiable information, many websites can run Plausible without displaying cookie consent banners. This helps improve user experience while maintaining trust and transparency with visitors.
Plausible does not offer a permanent free plan, but new users can access a free trial to explore the platform and evaluate its features. After the trial period, Plausible operates on a paid subscription model, with pricing based on monthly pageviews. This simple and predictable pricing structure makes it easy for businesses to choose a plan that fits their needs without hidden costs or complex tiers.
The platform is also open-source, allowing technically inclined teams to self-host Plausible if they prefer full control over their data. Additionally, Plausible integrates with a wide range of tools and supports goal tracking, custom events, and campaign analysis, making it a practical option for content-driven websites and SaaS businesses alike.
Overall, Plausible Analytics is best suited for website owners, startups, and businesses that want clear, privacy-friendly insights without the complexity and data concerns of traditional analytics tools. It is an ideal choice for those who value simplicity, transparency, and compliance while still gaining actionable insights into website performance.