Klaviyo has been a go-to for many businesses that are getting into email marketing. However, challenges like rising costs, limited customer support, SMS constraints, and platform lock-in have prompted users to explore other options. If you’re seeking cost-effective alternatives without compromising on advanced features, here are five platforms worth considering:
1. Omnisend
Best For: E-commerce businesses seeking robust automation and segmentation tools.
Pricing: Starts with a Free plan offering up to 500 emails/month. The Standard plan begins at $16/month for 500 contacts and includes 6,000 emails/month (save 30% by paying 3 months upfront for only $11.20 per month). The Pro plan starts at $59/month for 2,500 contacts with unlimited emails (save 30% by paying 3 months upfront for only $41.3 per month).
2. Brevo
Best For: Businesses aiming for multichannel marketing strategies.
Pricing: Offers a Free plan with up to 300 emails/day. The Starter plan starts at $8/month for 5,000 emails/month. The Business plan begins at $16/month for 5,000 emails/month, including advanced features like landing pages and phone support.
3. MailerLite
Best For: Users valuing simplicity and affordability.
Pricing: The Free plan allows up to 12,000 emails/month to 1,000 subscribers. The Growing Business plan starts at $10/month for unlimited emails to 500 subscribers. The Advanced plan begins at $20/month, offering additional features like promotion pop-ups and Facebook integration.
4. ActiveCampaign
Best For: B2B companies and those requiring sophisticated automation.
Pricing: The Starter plan starts at $15/month for 1,000 contacts. The Plus plan begins at $49/month, adding CRM and lead scoring. The Pro plan starts at $79/month, offering features like predictive sending and customer attribution.
5. GetResponse
Best For: Businesses seeking a versatile marketing suite.
Pricing: The Starter plan begins at $15/month for unlimited newsletters to 1,000 subscribers. The Marketer plan starts at $48/month, adding features like automation and webinars. The Creator plan starts at $56/month, including tools for course creation and premium newsletters.
Final Thoughts
While Klaviyo offers robust features, it’s essential to assess whether it aligns with your business needs and budget. The alternatives mentioned provide a range of functionalities that can cater to various marketing strategies without breaking the bank. Evaluate each based on your specific requirements to find the best fit.